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About naming rights business in road installations

Last update date July 20, 2020

In Yokohama-shi, we carry out pedestrian bridge naming rights business for the purpose of providing place of local action and contribution to society to securing of maintenance resources of road, private enterprise group.

Facility which is recruiting now

Pedestrian bridge naming rights

1 sponsor merit

 The inside and principal beam of handrail (handrail) can indicate company name (we include store name) of sponsor and one of the brand names and nickname name that we put company logo in.

 ※Method that we can indicate varies according to structure of target pedestrian bridge.

Example of sponsor merit


2 terms of the contract (extract)

  • Contract charges are suggestion amounts of money from applicant at (tax-included 1,000 yen unit) monthly basis 25,000 yen or more.
  • We do with (until up to five years) more than three years in term of a contract and do with March 31 on the expiration day of contract.
  • Expense that it costs for setting of nickname indication, removal, the current situation restoration is all charged to applicant.
  • Please suggest local contribution.
  • Please assume nickname indication design in consideration for scenery of each district.

Flow (plan) until reception desk period and indication of 3 suggestion

 Reception desk period: From Monday, July 20, 2020 to Wednesday, March 31, 2021 17:15
 After offer period, we examine suggestion of desired amount of money, hope period, nickname plan, local contribution in the naming rights introduction review meeting which Yokohama-shi sets up generally and decide person of preferential negotiating rights based on the result. Afterwards, we contract after hearing from the person concerned and citizen about introduction of naming rights of the facility concerned after having discussed terms of the contract.

(reference) Indication of the deadline and contract start time
The deadlineNotice of decision (indication)

Contract start time (indication)
※Time of nickname indication

The firstWednesday, September 30, 2020The middle of DecemberMonday, February 1, 2021
The secondFriday, December 25, 2020The beginning of MarchSaturday, May 1, 2021
The thirdWednesday, March 31, 2021The middle of JuneSunday, August 1, 2021

Pedestrian bridge which is targeted for 4

119 bridge + new establishment 1 bridge (in the page of list of target pedestrian bridges this)

Target pedestrian bridge may be changed by convenience in the application situation and maintenance at any time.

Pedestrian bridge recommended in 2020 this (PDF: 1,285KB)

We gather up pedestrian bridges which are on the Hakone Ekiden route connected to station and commercial facilities as "recommended pedestrian bridge".

5 materials

Introduction of naming rights business during conduct

Bay quarter walk (BAY QUARTER WALK)

 Yokohama Station invites public participation for naming rights sponsor company about deck "Yokohama Station 京急バス humanity Bridge" for exclusive use of walker tying up 京急バス district to East Exit which came from July 26, 2019 to August 23 and concludes Yokohama diamond building management company and naming rights contract to run Yokohama Bayquarter.
 In addition, nickname name will use "BAY QUARTER WALK" (bay quarter walk) settling in toward the citizen sequentially.

Contract contents

  • The other party of contract: Yokohama diamond building management (1-10, Kinkoucho, Kanagawa-ku, Yokohama-shi)
  • Target facility: Yokohama Station 京急バス humanity bridge (from 2-34, Takashima, Nishi-ku, Yokohama-shi to 1-10, Kinkoucho, Kanagawa-ku)
  • Nickname of facility: Japanese notation "bay quarter walk" English notation "BAY QUARTER WALK"
  • Contract amount of money: Monthly basis 170,000 yen
  • Term of a contract: From December 1, 2019 to March 31, 2025
  • December 2, 2019 press release material (PDF: 994KB)

It is photograph of Yokohama Station 京急バス humanity bridge.

Tsuruyacho Crane pedestrian bridge

Recruitment of sponsors period

  • The first open call for participants: From September 11, 2017 to October 6

Contract contents

  • The other party of contract: i*hojin*jikai*kawasanfujinka (22-15, Toyookacho, Tsurumi-ku)
  • Target facility: Tsuruyacho pedestrian bridge (3-45, Tsuruyacho, Kanagawa-ku)
  • Nickname of facility: "Tsuruyacho Crane pedestrian bridge" ※Intention of nickname: With crane of Tsuruyacho as English (Crane), we want everybody to get close widely
  • Contract amount of money: Annual sum 360,000 yen
  • Term of a contract: From April 1, 2018 to March 31, 2023
  • April 2, 2018 press release material (PDF: 561KB)

It is photograph of Tsuruyacho Crane pedestrian bridge. Plate of the name is advocated to pedestrian bridge.

totsukana Tokyu plaza deck (Totsuka Station West Exit pedestrian bridge)

Recruitment of sponsors period

  • The second open call for participants: From December 2, 2019 to January 17, 2020

Contract contents

  • The other party of contract: Tozuka West Exit complex Residential Association (16-1, Totsukacho, Totsuka-ku)
  • Target facility: Totsuka Station West Exit pedestrian bridge (16-19, Totsukacho, Totsuka-ku)
  • Nickname of facility: "totsukana Tokyu plaza deck" (Totsuka Station West Exit pedestrian bridge) 
  • Contract amount of money: Monthly basis 25,000 yen
  • Term of a contract: From May 1, 2020 to March 31, 2025
  • May 11, 2020 press release material (PDF: 1,125KB)

It is photograph of Tokyu plaza deck (Totsuka Station West Exit pedestrian bridge). Plate of the name is advocated to pedestrian bridge.

①totsukanadekki (Tozuka West Exit bus center pedestrian bridge), ② cherry blossoms deck (Tozuka West Exit bus center pedestrian bridge)

Recruitment of sponsors period

  • The second open call for participants: From December 2, 2019 to January 17, 2020

Contract contents

  • The other party of contract: Tozuka West Exit complex Residential Association (16-1, Totsukacho, Totsuka-ku)
  • Target facility: Tozuka West Exit bus center pedestrian bridge (16-18, Totsukacho, Totsuka-ku)
  • Nickname of facility: "① totsukanadekki" (Tozuka West Exit bus center pedestrian bridge) "② cherry blossoms deck" (Tozuka West Exit bus center pedestrian bridge)
  • ※For improvement of further convenience of user and passing traffic, we distribute nickname name by area.
  • Contract amount of money: Monthly basis 25,000 yen
  • Term of a contract: From May 1, 2020 to March 31, 2025
  • May 11, 2020 press release material (PDF: 1,125KB)

It is photograph of naming rights of Tozuka West Exit bus center pedestrian bridge.

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Road and Highway Bureau plan adjustment part Planning Division

Telephone: 045-671-3532

Telephone: 045-671-3532

Fax: 045-651-6527

E-Mail address [email protected]

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