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About conduct result of "Yokohama premium gift certificate" (2015 business)

Last update date December 17, 2019

For the purpose of contributing to the city economy and revitalization of mall, we report conduct result about "Yokohama premium gift certificate" which we issued in 2015. (there will be no plan of sale in future.)

Conduct summary of gift certificate

1.Issuance a total of 11.52 billion yen
2.Use (realization) a total of 11,501,426,000 yen
3.99.84% of use (realization) rates
4.The number of the participation stores 10,996 store

Economic effect by consumption awakening

Consumption total sum (A) + (B) + (C) 12.55 billion yen (shoot mall 3.2 billion yen)
Amount of money of gift certificate used for everyday shopping
Amount of money that was used for shopping to assume acquisition of + gift certificate opportunity
(including cash spent in conjunction with gift certificate)

Consumption awakening total sum (B) + (C) 4.53 billion yen (shoot mall 1.15 billion yen)
Amount of money that was used for shopping to assume acquisition of gift certificate opportunity
(including cash spent in conjunction with gift certificate)
※Consumption awakening a total of 4.53 billion yen is 2.36 times of 1.92 billion yen for premium

Figure of image (in the parenthesis mall)
[figure of image] The parenthesis is mall


  • Economic ripple effect (production-induced sum) ... 2.87 billion yen
    We removed the suburbs procurement part using self-sufficiency ratio of Yokohama-shi table of economical statistics [2005 Yokohama-shi table of economical statistics (34 branches list)] and calculated the amount of city demand and estimated the amount of production induction for the cause in this.

About the details

[reference] Summary of Yokohama premium gift certificate

■ Issuance a total of 11.52 billion yen (issuance number of books: 960,000)
■ We sell gift certificate of (*11 piece of 1,000 yen ticket, 500 yen ticket *2 piece) for 10,000 yen for issuance contents one 12,000 yen (20% of premium rates)
※*2 piece of 500 yen ticket limits to the use at the Yokohama-shi mall total alliance society participation store (regular member)
■ Publisher Yokohama premium gift certificate executive committee (Yokohama-shi mall total alliance society, Yokohama Chamber of Commerce and Industry, Yokohama-shi)
■ There are no limits of the purchase elephant person places of residence ※Corporation impossibility
■ Period of use from Friday, August 21, 2015 to Thursday, December 31

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Inquiry to this page

Economic Affairs Bureau civic economic Labor Relations Division commerce promotion section

Telephone: 045-671-3488

Telephone: 045-671-3488

Fax: 045-664-9533

E-Mail address [email protected]

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